The first companies in Poland that made large-scale investments in professional loyalty programs were fuel companies. Orlen was one of the enterprises that introduced loyalty cards allowing for collecting points in return for purchase at one of the Orlen petrol stations. A set number of points could be exchanged for various products offered in the Orlen catalogue. At present, such loyalty systems are no longer state-of-the-art. They have become the standard for many companies, be they large or small, in various industries.

Loyalty programs have firmly set in on the Polish market and it is unremarkable when a small enterprise goes for one as well. One reason for that is the cost-effective activation and operation of these programs in comparison with other systems used by companies. Additionally, it involves minimal difficulty to activate and operate such a program, and their efficiency in raising customer loyalty has been firmly established. It is definitely an alternative solution to expensive CRM systems. On the other hand, although CRM systems fundamentally serve different purposes, they can also be capitalized upon as a tool for constructing loyalty programs.

Egeria Leasing